[vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#7a7a7a”][vc_column][vc_custom_heading text=”True You: Creating Your Personal Brand” font_container=”tag:h3|font_size:40|text_align:center|color:%23f2f2f2″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:200%20light%20regular%3A200%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_column_text]
Course Progress[/vc_column_text][/vc_column][vc_column width=”2/3″][ultimate_heading main_heading=”What are Principles?” spacer=”line_only” spacer_position=”bottom” line_height=”1″ main_heading_margin=”margin-top:10px;margin-bottom:10px;” sub_heading_margin=”margin-top:0px;margin-bottom:0px;” spacer_margin=”margin-top:0px;margin-bottom:30px;”][/ultimate_heading][vc_column_text]Principles are your deeply held values; they’re what you stand for. Things like honesty, a sense of humor, perseverance, and strength, are all principles. These are things that you know about yourself, down deep. They show who you are and what you care about (note: things you DO show up in your Superpowers, which we’ll cover in the next module).
Acting according to your principles is the essence of authenticity and integrity. When you’re in sync with your principles — even in the face of resistance or challenge — you’re showing others that they can trust you, and exactly how you can be trusted.
Your principles are essential to defining your personal brand, and becoming a true, authentic leader requires you to know what you stand for.
You have carried your principles around for a long time. Maybe since you were a kid. And while your experiences do impact what you stand for, the essence of them tends to stick around.
For example, fairness, creativity, and courage can show themselves in very young children. They might morph into things like justice, innovation, and risk-taking as a person grows and develops.
Think about your 5 favorite characters from books and movies. What do you like about each one? What do they stand for and care about? What do they have in common? Answering these questions will help you identify the characters’ principles. And they’re likely to match up with things you value in yourself.
Think about the top things you stand for. Why are they important to you? How do they make you, YOU?
In this module, we’ll look at Principles Alignment (how people and organizations match up with our principles) and Principles Conflict (what happens when our principles are out of alignment those of other people, places, and situations).
We also have several worksheets designed to help you discover and prioritize what you stand for in our Take Action! section.
Let’s get started![/vc_column_text][/vc_column][/vc_row]