[vc_row bg_type=”bg_color” bg_override=”ex-full” bg_color_value=”#7a7a7a”][vc_column][vc_custom_heading text=”True You: Creating Your Personal Brand” font_container=”tag:h3|font_size:40|text_align:center|color:%23f2f2f2″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:200%20light%20regular%3A200%3Anormal”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_column_text]
Course Progress
[/vc_column_text][/vc_column][vc_column width=”2/3″][ultimate_heading main_heading=”Personal Brand: How You Want to Be Known” spacer=”line_only” spacer_position=”bottom” line_height=”1″ main_heading_margin=”margin-top:10px;margin-bottom:10px;” sub_heading_margin=”margin-top:0px;margin-bottom:0px;” spacer_margin=”margin-top:0px;margin-bottom:30px;”][/ultimate_heading][vc_column_text]This is a story of 2 resumes.Both belong to highly qualified women with similar backgrounds who were applying for the same jobs in the same town.
One resume got tons of interviews; one got lots fewer.
The biggest difference between the two resumes is that the first one had a compelling brand statement at the top; the second didn’t.
The resume with the brand statement (which linked her Principles and Superpowers to show her value in a few short words) resulted in a bigger share of the interviews. And job offers.
Being super-clear about what you stand for and what you’re great at gives you an advantage. You’re more confident, because you’ve spent time learning about yourself, and you’ve done the work. And you don’t have to make stuff up about yourself on the spot, because you already KNOW.
You can help the world “get you” in a flash. With your carefully crafted, completely authentic, unique-to-you Personal Brand.[/vc_column_text][/vc_column][/vc_row]